Music Business 101

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by Jourdan Hines
Saturday, December 16, 12-1:30pm
Age: High school and adults

Music Business 101

Managing a career in music goes beyond creation of the music itself. It requires skills such as being organized, resourcefulness, and the ability to network, just to mention a few. Although managing a successful band or solo career requires a lot of planning, dedication, and hard work, it doesn’t have to be a mystery.

Music Business 101 is your crash course on how to manage and promote yourself. In this new world of DIY musicians, we’ll cover tools of the trade and modern strategies for branding, booking, networking, and social media marketing. This 90min course introduces you to common industry practices including how to streamline your press kit and write a press release so that your act comes across looking polished and professional.

This is the chance to level up your business chops and streamline your efforts. Show the world what you’re made of but that you also know what you’re doing in the process!

$25 | $20 Current Foundry Lesson and Rock Workshop Students
Group rates available. Please contact us for details.


Jourdan began studying music when he was just seven years old. He received an A.A.S. in Music Production from McNally Smith College of Music and a B.S. in Music Theory and Composition from UW-La Crosse. In addition to teaching privately Jourdan works as a freelance musician, recording engineer, and graphic designer. He performs regionally with a variety of groups and as a solo artist.

Teaching since 2002, Jourdan's goal is to empower each student with musical knowledge and the skills needed to be a successful musician. The path taken to achieve this goal is individualized and is based upon the student’s goals, whether it be a professional career in music or an enjoyable personal hobby to share with friends and family. He strives to make music a positive and rewarding experience that will last a lifetime. Full Bio (pdf)

Jourdan also teaches lessons on Piano, Guitar, Saxophone, Live Sound Basics, and Recording & Mixing Techniques.