Music Business 101: Branding

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by Jourdan Hines
Tuesday, May 9, 7:30-9pm
Age: High school and adults

​All great products stand out in a crowd and have a unique story that draws people in. A band is no different and therefore attention must be given to the band image, bios, and photos to help frame the music.

The first class of the MMF Music Business series focuses on what goes into developing your image beyond the music and how to craft your artist story both visually and in written word. You will also learn about the details of creating an organized and well written press kit which can be used to book gigs.

This class will be kept small (maximum of six) so all participants get individual attention on their material. Prerequisites: Having a project, band or solo act that you are working on is helpful but not required. If you don't have a current project, then you will invent a band and still go through the process.

This is the first class of a three-part series on the basics of the music business. Classes may be taken individually or as a series.
May 9 - Branding
May 16 - Booking and Networking
May 23 - Promotion and Social Media

Per Class: $38 | $34 Current Foundry Students
Entire Series: $101 | $91 Current Foundry Students

Group (two or more in the same band or student and parent)
Groups can only sign up for the entire series
$57 per group member (minimum of two)

Maximum enrollment: 6 (may be more if signing up as a group. But there will be no more than six separate projects)

Jourdan began studying music when he was just seven years old. He received an A.A.S. in Music Production from McNally Smith College of Music and a B.S. in Music Theory and Composition from UW-La Crosse. In addition to teaching privately Jourdan works as a freelance musician, recording engineer, and graphic designer. He performs regionally with a variety of groups and as a solo artist.

Teaching since 2002, Jourdan's goal is to empower each student with musical knowledge and the skills needed to be a successful musician. The path taken to achieve this goal is individualized and is based upon the student’s goals, whether it be a professional career in music or an enjoyable personal hobby to share with friends and family. He strives to make music a positive and rewarding experience that will last a lifetime. Full Bio (pdf)

Jourdan also teaches lessons on Piano, Guitar, Saxophone, Live Sound Basics, and Recording & Mixing Techniques.